YouTube offers advice on competitive video keyword research and answers a number of other questions about the search and recognition algorithm.

In what is now a regular series on YouTube's Creator Insider channel, a member of the search and discovery team answers questions from users on the first upload of the year.

One of these questions focuses on keyword research and how to judge which video topics resonate with users.

Here is a summary of the questions and answers, starting with the keyword research question.

YouTube keyword research

What's a good way to measure the likelihood of it showing up in users' recommendations when researching what keywords to use in a video?

YouTube recommends these three tactics for keyword research:

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  • Insights into the audience
  • Google Trends
  • Competitive analysis

Insights into the audience
There's an Audience Insights card in YouTube Analytics that shows creators what other videos their target audience is watching.

YouTube shares 3 tips for keyword research for videos

This can be a useful source for keyword research as you may discover new topics that your viewers are interested in that you haven't considered before.

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Creators should pay special attention to the titles and thumbnails of videos that appear on the Audience Insights card. Analyze the similarities to guide the optimization of your next videos.

Google Trends
This may be obvious to SEOs, but YouTube recommends Google Trends to keep up with what topics are popular right now.

Google Trends allows you to enter multiple topics and compare their popularity over time to see which topic is currently the most interesting.

Take two hugely popular topics on YouTube: Roblox and Minecraft. Which is currently more popular? Let's take a look.

YouTube shares 3 tips for keyword research for videos

You can see how there was a time in September 2020 when the two topics were equally popular, but now the gap has widened and Minecraft is attracting the greatest interest. It looks like Roblox is even losing popularity.

If you have a few topics in mind and can't decide which topic to focus on your next video, Google Trends can help you make up your mind.

Competitive analysis
Another tactic SEOs are familiar with is competitive analysis. To do this, you need to type keywords into YouTube's search bar and see what you can learn from the most successful videos.

Analyze aspects like titles, thumbnails, descriptions, intros, use of video chapters, ad placement, etc.

Your goal is to determine not just what will encourage users to click on the video, but what they will see until the end.

Other algorithm questions

YouTube answers several additional questions about its algorithm. Here is a summary of all the other topics discussed.

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Upload frequency

Is it Better to Post Videos Regularly? Or is it acceptable to let large gaps in time pass between video uploads?

The ideal frequency of uploads depends more on the viewers and the amount of content they want to see. There is an audience that likes to watch content and others who prefer to watch a video every few days.

When it comes to YouTube's detection algorithm, there isn't a single approach that works for all channels. The algorithm is designed to display videos based on how users react when they see these videos in their recommendations.

If you regularly upload content, but those videos are not viewed by the majority of your target audience, it could affect how the algorithm displays your videos in the future.

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YouTube recommends experimenting to see what works best for your specific audience. Then, pay attention to their viewing habits based on what you are learning.

Monetization

Is it true that monetized videos are more likely to be recommended than non-monetized videos?

YouTube's search and recommendation system has no way of knowing which videos are being monetized and which are not. The advertising and discovery systems are separate from each other.

To answer the question, no, monetization does not affect which videos are recommended to users. Channels can even temporarily turn off monetization without affecting video performance.

Take breaks from uploading

Is it okay for video artists to take breaks from uploading videos? Is a channel broken algorithmically if there is a long period of time between new content being published?

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It's perfectly fine for developers to take breaks. YouTube actively encourages and cites data to back this up.

YouTube analyzed 40,000 upload breaks that lasted between 8 and 60 days. It was found that there was no correlation between upload interruptions and persistent loss of viewership.

Many stations even received a higher number of viewers after a break. YouTube's study found that 25% of channels that took a break increased their viewership by 50% after they returned.

There is no algorithmic penalty for taking a break, and the data suggests that the longer the break, the more positive the change in attitudes. Creators shouldn't feel compelled to upload daily or weekly.

When trying to figure out an ideal time to take a break, YouTube finds that many developers take breaks in January because advertising budgets tend to be tight.

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For more information, see the full video below:

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